In this episode of The Know Like and Trust Show, host Britney Gardner explores the unhealthy side of content creation. She discusses the pressure to constantly create content, the importance of aligning with the type of content you enjoy producing, the need to offer valuable and thought-provoking content to win audience attention, and the ever-changing nature of marketing that requires continuous testing and adaptation.
Follow along with the three main points of this episode:
- Content creation shouldn’t feel hard
- What to do when it does feel hard
- Attention shouldn’t be easy
I organized my business to run around my life… I want to make sure that you have the same level of healthy and balanced content creation so it doesn’t feel like a chore in your world or your business.Britney Gardner
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Highlights in this episode:
- 00:00:06 Podcast host addresses unhealthy side of content creation.
- 00:03:20 Content creation is challenging, but learnable. Avoid unhealthy obsession and align with your chosen medium.
- 00:08:53 Word-of-mouth might not suffice; invest in marketing.
- 00:10:16 Content consistency is key for success.
- 00:12:42 Help me by sharing your valuable feedback.
We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my five-year-old’s incessant requests for snacks. That said, there’s no reason to own that overwhelm as we explore the unhealthy aspects of content creation and discover ways to steer our creative ships toward calmer seas.
Content Creation Shouldn’t Feel Hard
First things first, creating content should be as enjoyable. Perhaps even as pleasurable as biting into a well-prepared slice of pizza (said by the dairy-free girl that still longs for a guilt-free slice of real pizza!). If it feels like a chore that you’d rather avoid, it’s time to reevaluate. Align your content with your passions and expertise.
Imagine you’re (yep, still craving that gooey, drippy wonderfulness) a pizza chef; you wouldn’t dabble in sushi, would you? Find your niche, and watch your creative energy flow like cheese from a perfectly baked pizza.
Now, let’s address the zebra in the room—the time investment. Content creation can gobble up hours. And realistically, if we created content the way Instagram asked us to, we’d spend 30+ hours a week on content alone. But fret not, because when you set realistic goals and deadlines, you can use your time wisely.
But don’t just dive into content creation without a care. It’s not just about hitting that “post” button. Learn the mechanics, the intricacies, the algorithms—consider it the recipe for your content pizza. Mastery of the tools of the trade will make the process smoother over time.
When Content Creation Feels Difficult
Now, let’s talk about the times when content creation feels like you’re wrestling a beast that will not be tamed. Recognize when you’ve become obsessively fixated on churning out content at the expense of quality. Balance is key.
Reevaluate your tactics. Are you using strategies that don’t align with your goals? If your audience has moved over to TikTok and you just don’t like it, but you’re spending your content time over there–it’s not setting yourself up for success. Choose the right audience for the type of content you’re producing. After all, you wouldn’t offer
steak pizza to a vegan, would you?
Attention Shouldn’t Be Easy
In the vast expanse of the internet, attention is a rare and precious commodity. So, offer something valuable in return for your viewers’ time.
Think of it as a cosmic trade—you give them knowledge, entertainment, or inspiration, and they grant you their attention.
Avoid regurgitating others’ ideas and fluff in your content. Serving microwave pizza to a girl dreaming of the real deal isn’t going to cut it—it leaves a bad taste in your audience’s mouth. Recognize that your viewers’ time is a resource more precious than anything else they can offer. Use it wisely, and they’ll keep coming back for more.
Marketing Will Always Take Work
Now, onto the realm of marketing. Marketing is like navigating a labyrinth—it’s complex, ever-changing, and a wrong turn can lead to disaster. Constant course adjustments are essential for survival.
Understand that effective marketing strategies require both time and financial investment. You can’t blast off to the content creator stars with an empty fuel tank. Marketing machines don’t run on wishes and stardust—it’s simply not realistic. Allocate your resources wisely, and you’ll reach your destination faster.
Marketing will always take work, but content creation shouldn’t feel hard. It’s sharing a thing you love.
Content Creation FAQ
How can you manage the balance between creating content and doing client work?
Creating content can be overwhelming at times. To manage the balance, it’s important to prioritize and schedule dedicated time for content creation. Set realistic goals and delegate tasks when necessary. It’s important to find a balance that allows you to create valuable content without feeling overwhelmed.
What should you do when you don’t enjoy the content you’re supposed to create?
It’s common to try different content creation methods to see what works best. If a particular method isn’t enjoyable or doesn’t resonate with your audience, it’s important to switch gears and explore other options. Pay attention to feedback and analytics to determine what content resonates best with your audience.
How do you know if your content is providing enough value?
It’s important to evaluate and assess the value of your content constantly. If your analytic numbers are dipping or you feel like your content is not providing enough value, it’s time to find ways to address your audience and research your best client’s needs more effectively.
How do you ensure that your content is engaging and valuable to your audience?
Attention should be earned through quality content. It’s not about seeking shortcuts or gimmicks, but rather providing genuine value and meaningful content that gives your audience a win that’s big enough for them to remember and associate your name with that problem solved.
How do you avoid falling into the trap of seeking validation through social media metrics?
It’s easy to get caught up in seeking validation through social media metrics. To avoid falling into this trap, it’s important to prioritize client work and set boundaries. Remember that the true measure of success is the impact you make on your clients’ lives, not the number of likes or comments on a post.
How do you go about testing your content to see what resonates best with your audience?
Testing and experimentation are crucial–trying different strategies, formats, and approaches to see what resonates best with your audience and feels good to you. Use analytics, feedback, and engagement metrics to assess the performance of your content and make data-driven decisions for continuous improvement.
What do you do when you invest time or money into a marketing tactic that no longer yields results?
It’s common for marketing tactics to become less effective over time. When this happens, it’s important to pivot and find a new approach. Analyze data, seek feedback from your audience, and stay updated on industry trends to identify emerging strategies and adjust tactics accordingly.
Do you need help regaining your balance?
If claiming a chaos-free way of planning content is a priority, I’ve got a free, 5-day email course you’ll love.
Music by Michael De La Torre. Thanks, Mikey!