personal branding exploration t

Personal Branding Specialist and international entrepreneur Cora Spoladore is back on the Know, Like & Trust Show once again! If you haven’t had a chance to hear her before, check out Shaping Your Brand With Style and Soul in Episode 6 of the podcast where we talk about Cora’s take on starting your business, branding and design using emotions, and redefining and aligning your visual brand with your values. It’s a great episode for sure!

This episode was decided on from various conversations we’ve had and the realization that we both had passion for helping our clients succeed with a strong personal brand. In fact, from our numerous Skype and phone calls, we found that the first episode just skimmed the surface of what we want to share with entrepreneurs about building their personal brand, that we needed another show to talk about it. In this episode, we talk about everything from brand positioning to personal stories. And then we really get into our own zones of genius and how we’ve added on services when we wanted to expand because what we were “good at” wasn’t enough for us anymore.


  • A personal brand is aligned with her personality, values and offers.
  • Cora says you need a clear picture of what you’re all about, what your message is, and what you stand for to know your brand position.
  • Owning a leadership role or staking a claim is important for your visibility.
  • To show up as an expert, you need to be consistent.
  • Britney talks about sharing your message in as few words as possible.
  • Your brand story begins with your values.
  • They debunk the woe-to-wow story formula.
  • Many women struggle to realize their own uniqueness.
  • Sharing skills with another doesn’t lessen your own greatness.
  • Cora and Britney each discuss their true gifts, their zones of genius, and how it comes back to brand positioning.
  • What to do when you’re so good at something, it isn’t challenging enough and you want to expand.
  • Cora talks about the moment she realized she was meant for something more, and how she got to where she is today.
  • When you’re struggling to define your niche, first look to yourself and your own non-negotiables.
  • Great branding creates a line in the sand, those who should work with you and those who should not.
  • Cora reminds us that having an outside perspective is what pushes you to the next level in business.
  • Personal branding should be flexible if you have the foundation and essence of your brand in place.
  • Cora shares how branding is really a transformational journey back to yourself.



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Music by Michael De La Torre. Thanks, Mikey!