Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection.
TOPICS DISCUSSED IN THIS EPISODE:
- Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a real try for 60-90 days
- What you should do after the basics of getting your profile set up
- To extend a personal invitation or not? Mari weighs in.
- What building a warm audience looks like on LinkedIn
- How to create a truly engaged network, even if it’s on the smaller side
- What NOT to do with new connections
- Why different LinkedIn “experts” have different approaches with you to use the platform
QUOTABLES:
MORE ON MARI:
Website | Instagram | LinkedIn
RESOURCES MENTIONED:
- LinkedIn Level Up: a personal branding writing course
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Music by Michael De La Torre. Thanks, Mikey!