Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing.

Topics discussed in this episode:

  • Predictions for 2022 social media trends and Britney’s thoughts on them
  • Short attention span marketing and how you can make it work for you
  • Why entertaining content only helps your audience if it leads your audience to the ultimate goal: you
  • How you can still infuse your personality into short attention span marketing


This is the crux right here: entertainment can help you learn and in fact, I think the best learning is entertaining. But only if you still learn something.

Reducing an entire message down to three soundbite clips can certainly be entertaining, but is it going to lead your audience to the ultimate goal? Maybe. And maybe not.

The dawn of the short attention span marketing does not have to be the end of marketing as you know it. It simply means you need to dive more into your personality, more into your strengths, and more into your unique message.

I am all for providing value, but I am not for providing entertainment at the expense of value.

Playing puppet to a tech giant’s dangling strings might give you a tiny algorithm lift. But it won’t last. There’ll be on to the next thing soon enough, and they’ll expect you to be as well.

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!