Episode 12 of the Know Like & Trust Show is all about social media strategy and who better to kick this off than Stephanie Gilbert, a freelance Social Media Coordinator who specializes in creating compelling visual content strategies for creative businesses, bloggers and entrepreneurs. She also runs a blog called Small Talk Social, in which she shares her favorite tips and best practices for creating visual content, as well as how to optimize your social media platforms to convert loyal followers into paying customers. Her #1 mission: To teach you how to create better content.
TOPICS DISCUSSED IN THIS EPISODE:
I’ll tell you how Stephanie rekindled a whole avenue of my business with her Instagram project and community.
She tells us how she transitioned from her full time corporate job to a freelance social media coordinator.
She tells us how and why she created the “Gram Gang” project.
The purpose of the Gram Gang was to add value for the users’ businesses by giving them daily prompts.
The prompts are there to challenge you to think about your business and to think about social media in a different way.
Social media, including Instagram, is all about intention – knowing why you’re posting and who you’re posting for.
QUOTABLES:
MORE ON STEPHANIE GILBERT:
RESOURCES MENTIONED:
- IFTTT (If This Then That)
- Money, A Love Story by Kate Northrup
- The Gram Gang
- The Hangout
- Pimp Your Profile Online Instagram Course
- Stephanie’s Favorite Books For The Creative Entrepreneur
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How to Turn 3 Photos into 27 Marketing Pieces
Music by Michael De La Torre. Thanks, Mikey!