Stop Making These 4 Content Mistakes

 

 

Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid.

TOPICS DISCUSSED IN THIS EPISODE:

  • Why making (simple) content mistakes can harm your business
  • The danger of content that blends in
  • Why backing up your opinions sets you up as a leader in your niche
  • Generic = forgettable
  • What confidence does for your content strategy
  • The problem with sharing factual information
  • How you can make sharing quotes an effective part of your content strategy
  • What generic prompts are good for, and when to avoid them
  • How to create your own prompts
  • Whose opinions to avoid

QUOTABLES:

 

RESOURCES MENTIONED:

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!