The Difference Between Good and Great Content #244

the difference between good and great content

Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In … Read more

Strategic Content Planning For Multi-Six Figure Online Businesses #232

Alternatives to Spaghetti On The Wall

Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics … Read more

Moving Beyond Virality To Long-Term Content Marketing Success #231

Moving Beyond Virality To Long-Term Content Marketing Success

Moving Beyond Virality + Short-Term Success: You Have To Show Up Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only … Read more

Discovering Your Specialized Niche with Natalie Eckdahl #230

Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the … Read more

3 Steps to a Content Marketing Strategy For Online Businesses

content strategy for course creators

Content planning for an established online business (a business that offers services, signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your program content in the first place! You need a roadmap; it provides direction, guidance, and navigation to … Read more

The Importance of Inclusive Marketing

creating content for your business

This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m … Read more