Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach … Read more
Hey, friends, how are you guys this week? I hope everyone is leaning into spring. We’ve had the weirdest weather here in Portland for the last month and a half. But I think it might be on the upswing, I don’t know. Yes, knocking on my fake wood desk there, you know, just making sure … Read more
This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take … Read more
This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m … Read more
Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select … Read more
Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and … Read more
Today on the podcast, I’m excited to dive into the topic of removing your ego from your marketing. Topics discussed in this episode: Two concepts that you need to internalize in order to remove your ego from your marketing How to troubleshoot when your launch is quiet The 1% better concept Using marketing and content … Read more
Hey everyone, today we’re going to be talking about helping your audience feel seen and heard. All right, if you are new around here, and you haven’t noticed the name of the show, it is called the Know, Like and Trust show, and that’s all based on the quote: “All things being equal, people are … Read more
Know, like, and trust are three different words, but that doesn’t mean they are all connected. The first step in building your know, like, trust factor is capturing attention or interest, but what about the rest? How do you build the like and move into trust? That’s what we’re diving into on today’s episode of … Read more
Leaving the “status quo” crowd behind and aiming for true excellence in your business, based on quotes from J.M. Barrie, John C. Maxwell, the Rubik’s cube, and personal achievement. TOPICS DISCUSSED IN THIS EPISODE: Why the topic for this episode has been collecting dust on my social calendar for three months My theory on why … Read more