Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In … Read more
Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics … Read more
Moving Beyond Virality + Short-Term Success: You Have To Show Up Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only … Read more
Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the … Read more
Content planning for an established online business (a business that offers services, signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your program content in the first place! You need a roadmap; it provides direction, guidance, and navigation to … Read more
Hey, friends, how are you guys this week? I hope everyone is leaning into spring. We’ve had the weirdest weather here in Portland for the last month and a half. But I think it might be on the upswing, I don’t know. Yes, knocking on my fake wood desk there, you know, just making sure … Read more
This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take … Read more
This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m … Read more
