The Client-Landing Formula

client landing formula

In the last three months, I’ve had three separate clients say something along the lines of, “Can’t clients just find me?!” One of those was in response to putting together a visibility plan at all because it’s a bit of work if you’ve never addressed it before and, well, wouldn’t it be nice to skip … Read more

3 Reasons Your Brand is Not A Thing (Yet)

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“That’s not a thing,” he said. If you are a fan of Colbert and happened to catch Jon Stewart’s impromptu (very planned) pop-in to the show last week, count yourself blessed. Regardless of your political leanings, Jon Stewart is one of my favorite branding case studies and I routinely find inspiration from the way he words … Read more

Why Your Best Client Matters

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Why your best client matters in personal branding: in a nutshell, because watering down your message by marketing to “everyone” doesn’t work.