In the last three months, I’ve had three separate clients say something along the lines of, “Can’t clients just find me?!” One of those was in response to putting together a visibility plan at all because it’s a bit of work if you’ve never addressed it before and, well, wouldn’t it be nice to skip … Read more
I talk about Muhammad Ali’s rise to greatness and apply it to brand and niche lessons every online biz owner needs to know. TOPICS DISCUSSED IN THIS EPISODE: Why you can’t figure out how to communicate with your ideal client Ali’s story and the three points relevant to branding your business How to define your … Read more
Carmen Hunter did all the things the experts said to do, had all the needed tools in place and still wasn’t seeing results. She wasn’t getting traffic and it wasn’t the algorithm’s fault: it was hers. Learn how she rebranded to her true authentic self and the results followed. We talk about niching, letting … Read more
“That’s not a thing,” he said. If you are a fan of Colbert and happened to catch Jon Stewart’s impromptu (very planned) pop-in to the show last week, count yourself blessed. Regardless of your political leanings, Jon Stewart is one of my favorite branding case studies and I routinely find inspiration from the way he words … Read more
In my first ever Q&A episode, I answer questions about how to define your niche, how to transition your niche, and how to find time to do it all when branding isn’t your strong point. Through these questions, I advise on when to start hiring out your branding and when to create your own marketing … Read more
Why your best client matters in personal branding: in a nutshell, because watering down your message by marketing to “everyone” doesn’t work.