Today we’re going to talk about the “under promise and over deliver” cliché, but we’re going to be talking about it through the lens of the Know, Like & Trust factor. You’ll learn how to shape your audience’s perception of you while holding tight to your boundaries. Topics discussed in this episode: Why setting expectations … Read more
Hey guys, today we’re going to talk about something that’s actually been on my content planner for about a year, the wheel of branding. And don’t let it scare you, it’s actually going to be a short, impactful article. It may just change the way you create info products and it certainly will help you … Read more
The Wheel of Branding contains the three things that every business needs to consider for its brand. You could write an amazing message on social media, but you need a visual to catch your followers’ attention. Similarly, if you have a beautiful photo, but aren’t showing up, that will result in a missed opportunity. TOPICS … Read more
As more people step into the online learning industry, we need to ensure we’re putting out GOOD offers. But even with a good offer, there’s no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself. TOPICS DISCUSSED IN THIS EPISODE: … Read more
Scaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa’s obsession with niching comes from her own struggles with defining a niche in her … Read more
Branding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and using cultural experience as a storytelling connection. TOPICS DISCUSSED IN THIS EPISODE: How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content Why following someone else’s formula–even if they’re … Read more
Raul Hernandez Ochoa of Do Good Work dives into growing your brand culture with your business as you scale. We cover the pitfalls on both the team level and the product level as well as how to incorporate your core values into the daily minutiae of TOPICS DISCUSSED IN THIS EPISODE: Raul talks … Read more
All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase. TOPICS DISCUSSED IN THIS EPISODE: Starting scrappy or bootstrapping, in the beginning, … Read more
I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay … Read more
I talk about Muhammad Ali’s rise to greatness and apply it to brand and niche lessons every online biz owner needs to know. TOPICS DISCUSSED IN THIS EPISODE: Why you can’t figure out how to communicate with your ideal client Ali’s story and the three points relevant to branding your business How to define your … Read more