In the world of content creation, like much of creative work, there is often a divide between our aspirations for quality work and the actual skill level we possess. This disparity is known as The Taste Gap, coined by Ira Glass. While the taste gap can motivate us to improve our skills, it is The … Read more
Making Sense of Bad Podcast Pitches: Learning, Creating Better, and Marketing Ploys Have you ever received a bad podcast pitch? You’re not alone. In fact, it has become such a common occurrence that it has turned into an unwanted daily routine for many of us. But instead of just ranting about it on social media, … Read more
What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not … Read more
Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello to content optimization. In this blog post, we will be guided … Read more
From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably, they actually have distinct characteristics and serve different purposes. In this blog post, we will first talk about what content … Read more
Be The Rooster In Marketing The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses. Being the rooster came … Read more
In this wild world of ours, businesses are always on the hunt for new ways to conquer the digital realm and make their mark. Enter two heavy hitters: content marketing and social media marketing. Now, these juggernauts might sound like they’re cut from the same cloth, but let me tell you, they’ve got their own … Read more
Introduction to All the Content Feels series The All the Content Feels series aims to help entrepreneurs overcome the emotional blocks that prevent them from creating consistent, impactful, and results-driven content marketing. By tackling various issues affecting content consistency, the series will delve into different strategies and insights entrepreneurs can employ to maintain a steady … Read more
The Power of Omnichannel SEO: Mastering Your Marketing Are you looking for ways to master your marketing game? If yes, then you need to understand the power of omnichannel SEO. In today’s digital world, businesses that are not adapting fast enough are becoming marginalized. The rise of omnichannel marketing is the ultimate way to put … Read more
Quotables: Unlock the Secret to Boosting Your Audience’s Trust Do you ever feel like no matter how hard you work, you just can’t seem to build trust with your audience online? It’s a common frustration that many course creators and content marketers share. But thankfully, there is a way to authentically automate your marketing and … Read more