The Real Reason You’re Not Regularly Emailing Your Clients #186

email marketing

Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you may not using an email marketing strategy effectively, but why it should be your focus. You probably have the email content mindset issue if you can relate to this problem. So please stick with me for the next few … Read more

Why Content Measurement Is a Problem #185

content measurement

Hey there, everybody. Today on the Know, Like & Trust Show we’re going to be talking about what a measurable content plan is and the content measurement problems you can run into while measuring your content through social media platforms. Topics discussed in this episode: What a measurable content plan is and the biggest problem … Read more

Benchmarks: You have to start somewhere #183

benchmarks and kpis for content

Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of creating benchmarks and building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better. Topics discussed in this episode: How to build a great … Read more

Monopoly Content vs. Sticky Content

sticky content

This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what … Read more

Open Loops & Curiosity In Content #152

curiosity

Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just … Read more

Building Authority Means Showing Up with Patti Haus #146

building authority

Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving … Read more

How to Ensure Nobody Reads Your Content

I’m a few days behind on my monthly content perusal. I blame the seemingly endless back-to-school events these last two weeks for my son’s new kindergarten class. What that means for you is a small, tiny little blog post this week. In fact, it’s barely a post and more a rant on how awfully Forbes has designed their site and really, they should probably pay attention to their content as much as their ad dollars. I can’t imagine their goal is to fully disengage their site visitors, but it certainly seems to be.

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