Being Intentional With Your Content

Happy New Year! This article is all about being intentional. And I’m not one of those people who’s all like “New Year, New You,” “2022, go get ’em, tiger,” you know, that kind of stuff. It’s not really my style. But I do feel like at the beginning of a new year, there is a … Read more

Open Loops & Curiosity In Content #152

curiosity

Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just … Read more

3 Easy Ways to Create Content Pillars

3 Easy Ways to Create Content Pillars

Most companies don’t have a clear marketing message. They confuse social media with brand building, and they have no direction for their messaging strategy. Marketing is not about posting on Facebook or Twitter. It’s not even about advertising anymore—it’s all about creating content that your audience wants to consume. Content that solves their problems and … Read more

How to Create Content Pillars #134

how to create content pillars

We all know content is a crucial part of our marketing, but so many online service business owners find themselves staring at a blank doc with that blinking cursor and writer’s block. A content system and content pillars are the combination that takes that trouble away and makes content creation easy! TOPICS DISCUSSED IN THIS … Read more