The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships

The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships

Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?  Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of … Read more

The New Future of SEO: Information Gain for Small Businesses

Information Gain for Small Businesses

Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers Running a very small service business comes with its own unique challenges. Limited resources and intense competition mean that you need to make every move count. One strategy that can give you a competitive edge is maximizing information gain. In this article, we will explore … Read more

A Step-by-Step Content Plan for Service Providers: From Buzz to Action

Creating a Complete Content Plan for Service Providers

Creating a Complete Content Plan for Service Providers In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing … Read more

What Is Uncommon Content?

what is uncommon content?

What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not … Read more

Committing to Consistent Content: What It Takes to Show Up for Your Audience

Content Strategy for Solopreneurs: Consistency is Key

Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustration of being constantly told what to do in your business, but not receiving … Read more