Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In … Read more
As a content creator, you know that the internet is a vast and sprawling place. It can be tempting to cast a wide net and try to appeal to as many people as possible. However, it’s important to remember that not every person or business is a good fit for you. That’s where boundaries come … Read more
Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about … Read more
Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics … Read more
Content planning for an established online business (a business that offers services, signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your program content in the first place! You need a roadmap; it provides direction, guidance, and navigation to … Read more
“Discover the hidden harm of content templates and how to avoid it!” In this episode, you will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:01:18] Why those 365 Days of Content Lists are killing your business [00:03:48] … Read more
In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client. In this episode, you will learn the following: Listen to this episode on: Apple Podcasts … Read more
If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more
Do you find yourself: unseen, unheard, and unimportant because your content isn’t getting any attention; bored and frustrated because you’re not sure how to make your content interesting; and feeling untrustworthy and unsure because you don’t know how to come across as an expert? Then this episode is for you! You will learn: What is the difference between sticky … Read more
Get your business content organized and systematized for success! I’m here in this episode and blog post to explain how to organize and manage your content for business success. I suggest three key elements to make content creation a regular, easy part of your business: a content system, a content database and a strategy. I … Read more