Nailing Your Static 9-Grid Instagram Strategy: A Guide to Showcasing Your Brand #240

static 9-grid Instagram feed

If your Instagram game needs a boost AND you’re ready to say goodbye to the Instagram hustle, it’s time to consider a static 9-grid strategy. Not only is it visually stunning, but it can also increase engagement and drive traffic to your brand since you’re no longer posting regularly to the Instagram feed, but to … Read more

The Power of Content Sprints for Elevated Online Businesses #239

using a content sprint to boost evergreen content libraries

Are you tired of your content falling flat? Feeling like you’re always one step behind your competitors who have a widespread web presence? It’s time to shake things up with a content sprint! Say goodbye to playing catch-up and hello to turbocharged content creation. The big idea: These babies will have your back when it … Read more

A Complete Guide to Crafting Engaging Evergreen Content #234

Evergreen Content: A Complete Guide

Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about … Read more

End Social Media Busywork for Good: Create a Sustainable Content Strategy

end the social media busy work

An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy … Read more

3 Steps to a Content Marketing Strategy For Online Businesses

content strategy for course creators

Content planning for an established online business (a business that offers services, signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your program content in the first place! You need a roadmap; it provides direction, guidance, and navigation to … Read more

Ghosting Your Audience: Why Consistency is a Choice

Ghosting Your Audience: Why Consistency is a Choice

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” … Read more

The Full Content Marketing Plan for Course Creators #220

content marketing for course creators

If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more

How to Lean On Your Evergreen Content #218

How to Lean On Your Evergreen Content #218

Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can … Read more

Evergreen Isn’t Just For Low-Priced Offers #153

Rose Radford is a Business Strategist and Wealth Coach, former McKinsey Consultant and speaker. I asked her to join me on the podcast so we could discuss the evergreen webinar model instead of the more traditional launch cycle most entrepreneurs find themselves in. Join us as we talk about a different way to run your … Read more