Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about … Read more
An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy … Read more
Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach … Read more
This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” … Read more
If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more
Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can … Read more
Rose Radford is a Business Strategist and Wealth Coach, former McKinsey Consultant and speaker. I asked her to join me on the podcast so we could discuss the evergreen webinar model instead of the more traditional launch cycle most entrepreneurs find themselves in. Join us as we talk about a different way to run your … Read more
