Clearing the Confusion: How Content Marketing Differs from Social Media Marketing

raining successful content

In this wild world of ours, businesses are always on the hunt for new ways to conquer the digital realm and make their mark. Enter two heavy hitters: content marketing and social media marketing. Now, these juggernauts might sound like they’re cut from the same cloth, but let me tell you, they’ve got their own … Read more

Short-Form Content Shorting Your Business? Julia McCoy Shares Data

short-format and long-format content

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more

How to Use Your Book to Connect with Your Audience with Patti Zorr #207

book marketing

This week on the podcast, we’re talking with Patti Zorr, a book marketing strategist helping authors scale their business with their books. She shares her story of starting a book launching business and how to market your book and use it to connect more deeply with your audience. I am excited about this conversation, as … Read more

Conscious Launches with Sage Polaris #203

launches

This week on the podcast, we’re talking with Sage Polaris, the Conscious Launch Strategist, and Copy Coach. She shares her story of creating a healthy launching environment around herself and her team. In addition, she explains the best organizational tips and tricks to succeed in your launching strategy. Do you ever feel like you’re doing … Read more