5 Tips to Building Authority in a Personal Brand

At the crux of any personal branding strategy is the idea of authority. Who are you? What do you wish to be known for in your field? How do you want to show up to the world? And ultimately, what will they remember about you? Building authority in today’s digital, online service provider world is … Read more

Branding at a Higher Level

I was attending a wellness seminar last month and the speaker referenced a study on dumbbells that just floored me. The gist of the study was, a group was asked to lift weights for a certain period of time. Another group was asked to visualize lifting weights, but not actually lift them. At the end … Read more

Bringing Delight & Connection Back to Your Business Systems with Gavin Zuchlinski #041

personal branding exploration t

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a selfprofessed tech geek and espresso maniac (a word he does not used lightly) who wholeheartedly believes in that business should be fun.   TOPICS DISCUSSED IN THIS … Read more

Visibility: The First Cord of Branding

I speak on visibility, vulnerability and impact. I’m a brand strategist. Creating a vivid brand requires these three cords, interwoven enough that you can’t pull one without pulling the other but still separate enough that you can see each thread individually. So first, visibility. Branding isn’t about being visible to everyone, it’s about being visible to … Read more

How to Turn 3 Photos into 27 Marketing Pieces

how to use only three images for a complete branding strategy

I’ve recently spoken with a string of people who think more is better. In every business I’ve ever been a part of, I’ve lived by the quality over quantity mantra, and the same is true for personal branding. If you think about it, branding itself is meant to narrow your visibility to the potential clients … Read more

The Thing You Know You Should Not Do

personal branding strategist photographs the business you want t

No, this isn’t a riff on “he who must not be named” but you may as well treat it with the same level of severity. Because there’s a thing you should not do. And often, you know it. There’s a person you want to put in their place for disrespecting your time or there’s a … Read more

Why Most Photo Sessions Fall Flat

When you go to a Mexican restaurant and ordering the sizzling fajitas, you expect the cast iron platter to arrive steaming, sizzles dancing up off the plate. When the server says, “careful, hot,” you think, understatement of the year. A well executed branding session does the same thing. It brings the sizzle to your message. … Read more

How to Market With Personality by Overcoming YourLimiting Mindset with Isabella von Philippovich #005

personal branding exploration t

Subscribe: iTunes | Stitcher | RSS Today’s show focuses on marketing with your personality and how to use it to overcome limiting beliefs many have around the entire idea of marketing. My guest Isabella von Philippovich is a personal branding and marketing strategist and founder of Business With Personality. It is her mission to help entrepreneurs enhance … Read more