Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated … Read more

What is Content?

what is content

From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably, they actually have distinct characteristics and serve different purposes. In this blog post, we will first talk about what content … Read more

The Ultimate Guide to Pinterest SEO for Small Businesses

The Ultimate Guide to Pinterest SEO for Small Businesses

In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of SEO, we often … Read more

LinkedIn: The Art of Building Connections from Tania Bhattacharya #248

lazy on linkedin

Small, solo-ish businesses have a unique challenge when it comes to LinkedIn. While not the corporate playground it once was, it works differently for micro businesses than it does for those working in a job. Building Connections on LinkedIn LinkedIn, the ultimate hub for professional connections, is your playground for networking and fostering professional relationships. … Read more

Clearing the Confusion: How Content Marketing Differs from Social Media Marketing

raining successful content

In this wild world of ours, businesses are always on the hunt for new ways to conquer the digital realm and make their mark. Enter two heavy hitters: content marketing and social media marketing. Now, these juggernauts might sound like they’re cut from the same cloth, but let me tell you, they’ve got their own … Read more

Nailing Your Static 9-Grid Instagram Strategy: A Guide to Showcasing Your Brand #240

static 9-grid Instagram feed

If your Instagram game needs a boost AND you’re ready to say goodbye to the Instagram hustle, it’s time to consider a static 9-grid strategy. Not only is it visually stunning, but it can also increase engagement and drive traffic to your brand since you’re no longer posting regularly to the Instagram feed, but to … Read more

Setting Social Media Goals: A Comprehensive Guide

setting social media goals

Setting Social Media Goals Will Boost Your Business Well well well, listen up folks! It’s time to talk about the importance of social media marketing goals for your brand. These goals aren’t one-size-fits-all – they’re unique to your specific goals for your business and customer journey. And let’s be real, whether you’re a social media … Read more

Time-Saving Social Media Tactics as a Busy Entrepreneur #229

time-saving social media tactics

When an overwhelmed online business owner attempts to balance content creation and marketing with living their life, they find an unlikely solution in utilizing social media scheduling tools, batching tasks, and repurposing content to build a personality-driven marketing machine. Here’s what I cover: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google … Read more

End Social Media Busywork for Good: Create a Sustainable Content Strategy

end the social media busy work

An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy … Read more

Short-Form Content Shorting Your Business? Julia McCoy Shares Data

short-format and long-format content

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more