After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more
In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play … Read more
Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode you will learn: Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it … Read more
Should you be employing a content hacking strategy in your business? Hacking anything in the online world has a mixed bag of results. On the one hand, truly studying the ins and outs of another’s campaign can teach you a lot about the process, whether it’s copywriting, funnel-building, creating a challenge, or more. On the … Read more
Before we dive into why I’m not running ads right now, I want to call out a few things: We’re covering one, why FB ads aren’t dead, two, why your organic marketing has to be in place before paid marketing, and three, why I’m not running ads yet and what I’ll do before I start … Read more
Hey friends, I hope you guys are all enjoying a beautiful May springtime moment, wherever you are. I just got back from Phoenix where it was 90+ degrees. It’s really nice to break from the gray and cold, rainy Portland weather that we’ve become a little bit accustomed to lately. And actually, this was the … Read more
Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about what to do with your business when a crisis strikes. This episode will help if you prepare on time, and by that, I mean having business systems running and content strategy planned out. Also, maybe the most crucial non-business … Read more
Hey friends, today we’re gonna be talking about why content measurement is a problem. Is the problem in your business is a problem you need to overcome, is a problem even thinking about it? Yes, we’re gonna be covering all of those. What is a measurable content plan? I want to start by talking about … Read more
Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you may not using an email marketing strategy effectively, but why it should be your focus. You probably have the email content mindset issue if you can relate to this problem. So please stick with me for the next few … Read more
Hey there, everybody. Today on the Know, Like & Trust Show we’re going to be talking about what a measurable content plan is and the content measurement problems you can run into while measuring your content through social media platforms. Topics discussed in this episode: What a measurable content plan is and the biggest problem … Read more