Effective Content Creation for Service Providers and Coaches

content creation for course creators

1. Introduction: Online service providers (therapists, website designers, nutritionists) and coaches (anything from parenting coaches to divorce coaches to business coaches) often need a content strategy to generate leads. Without a measurable plan, it can be difficult to know what content is effective in attracting new customers. This article will outline a process for creating … Read more

Open Loops & Curiosity In Content #152


Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just … Read more

Pinterest for Digital Product Creators #127 with Nicole Saunders

pinterest for digital product creators

Nicole Saunders of Saunders Says brings us through the basics of using Pinterest for your business, with an emphasis in course creators and digital info product sales. TOPICS DISCUSSED IN THIS EPISODE: Most people think of Pinterest as social media, but it’s actually a visual search engine Since people go to Pinterest to solve problems, … Read more

Social Media, Making Money as a Multi-Passionate & Imposter Syndrome #106 with Reland Logan

gray digital marketing podcast interview

  Reland Logan, owner of Gray Digital Marketing, and I discuss all things social media, Imposter Syndrome and making money in today’s digital world. TOPICS DISCUSSED IN THIS EPISODE: We start out talking about the beauty of online friends and how the pandemic would have been very different a decade ago Reland talks about the … Read more

Personal Branding on LinkedIn #097 with Marietta Gentles Crawford

linkedin personal branding

Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection. TOPICS DISCUSSED IN THIS EPISODE: Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a … Read more

How to Build Brand Awareness on Social Media with Corinna Essa #048

personal branding exploration through the KLT factor

This is an older episode of The Know, Like & Trust Show and while the foundational principles still hold true, some of the details mentioned in the show may have changed. For current information on creating measurable content that converts–on social media or off–please check out one of the following blog posts or podcast episodes: … Read more