Benchmarks: You have to start somewhere #183

benchmarks and kpis for content

Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of creating benchmarks and building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better. Topics discussed in this episode: How to build a great … Read more

Being Intentional With Your Content

Happy New Year! This article is all about being intentional. And I’m not one of those people who’s all like “New Year, New You,” “2022, go get ’em, tiger,” you know, that kind of stuff. It’s not really my style. But I do feel like at the beginning of a new year, there is a … Read more

The ABCs of Visibility #172

visibility

Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: “Pay for play” online features and why they are a scam The differences between social, paid, and earned media Lisa’s ABCs of Visibility Why you … Read more

Visibility = Currency #161

Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and … Read more

Open Loops & Curiosity In Content #152

curiosity

Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just … Read more

How Visibility Cures Imposter Syndrome

Today we’re going to be talking about everybody’s favorite subject: Imposter Syndrome, and we’re going to be talking about it through the lens of action. One important thing to remember, action cures fear (and Imposter Syndrome). Action cures fear is one of my favorite business quotes ever, and it’s from the book The Magic of … Read more

Action Cures Fear #147

Welcome to today’s episode, today we’re going to be talking about everyone’s favorite topic, Imposter Syndrome, and how you can move through it with action and cure your fears. Topics discussed in this episode: The two layers of Imposter Syndrome that we most commonly encounter as business owners How consistent visibility will help you show … Read more

Building Authority Means Showing Up with Patti Haus #146

building authority

Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving … Read more

How to Show Up with Consistency

consistency

All right, guys, I’m so excited for this blog post today. I have kind of talked in and around the subject in a variety of posts. Today we’re going to be talking about the three visibility platforms.  The reason I realized I actually really need to do a post on this is because just a … Read more