Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of creating benchmarks and building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better. Topics discussed in this episode: How to build a great … Read more
Happy New Year! This article is all about being intentional. And I’m not one of those people who’s all like “New Year, New You,” “2022, go get ’em, tiger,” you know, that kind of stuff. It’s not really my style. But I do feel like at the beginning of a new year, there is a … Read more
Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: “Pay for play” online features and why they are a scam The differences between social, paid, and earned media Lisa’s ABCs of Visibility Why you … Read more
Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business. Topics discussed in this episode: Why stories always have an always will be important to culture as a whole The moment that Chris knew he was … Read more
Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and … Read more
Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just … Read more
Today we’re going to be talking about everybody’s favorite subject: Imposter Syndrome, and we’re going to be talking about it through the lens of action. One important thing to remember, action cures fear (and Imposter Syndrome). Action cures fear is one of my favorite business quotes ever, and it’s from the book The Magic of … Read more
Welcome to today’s episode, today we’re going to be talking about everyone’s favorite topic, Imposter Syndrome, and how you can move through it with action and cure your fears. Topics discussed in this episode: The two layers of Imposter Syndrome that we most commonly encounter as business owners How consistent visibility will help you show … Read more
Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving … Read more
All right, guys, I’m so excited for this blog post today. I have kind of talked in and around the subject in a variety of posts. Today we’re going to be talking about the three visibility platforms. The reason I realized I actually really need to do a post on this is because just a … Read more