The Speaker’s Checklist: What 3 Things You Need To Know #129 with Robbie Crabtree

the speaker's checklist

Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story. TOPICS DISCUSSED IN THIS EPISODE: How a big courtroom win led Robbie to take Performative Speaking beyond the law community Competitive storytelling- what it … Read more

Visibility + Strategy = Money #115

visibility plus strategy equals money

  The money formula you need to know as an online service business owner, especially in a year where new entrepreneurs are flooding the online business world. TOPICS DISCUSSED IN THIS EPISODE: Why being in a different niche doesn’t necessarily mean you have different problems The need for more nurturing in today’s marketing climate Why … Read more

Visibility: The First Cord of Branding

I speak on visibility, vulnerability and impact. I’m a brand strategist. Creating a vivid brand requires these three cords, interwoven enough that you can’t pull one without pulling the other but still separate enough that you can see each thread individually. So first, visibility. Branding isn’t about being visible to everyone, it’s about being visible to … Read more

Paint Yourself Into the Best Brand You Can Envision with Jenna Soard #019

brand strategy from you can brand Jenna Soard

Jenna Soard of You Can Brand shares branding trials and successes, ranging everywhere from the time she struggled immensely with her own brand right on through her first six-figure course launch. She’s a design fanatic, branding expert and recently inspired blogger who takes experience as a college professor and designer at Nike to entrepreneurs looking to … Read more

How to Be Everywhere and Still Actually Work

how to be everywhere online and still actually do your job

“But you’re everywhere!” she said. “There’s no way I can keep up with that level of posting; I actually have to work.” Yes, these were words spoken to me not long ago. The following also was: “Instagram just isn’t my thing. I’m not good at photos like you.” “I can’t just make things happen. I’m … Read more

Visibility: Stake a Claim in Your Zone of Genius

visibility and branding issues with a chocolate case study

Stake A Claim Be clear! Stake a claim! Define your niche! You’ve heard all of these statements as battle cries, because that is what they are. They are fierce. They are bold. And if you’re not a pro at branding, they’re also confusing. Or at least, they can be. This is where the world of … Read more

How to Turn 3 Photos into 27 Marketing Pieces

how to use only three images for a complete branding strategy

I’ve recently spoken with a string of people who think more is better. In every business I’ve ever been a part of, I’ve lived by the quality over quantity mantra, and the same is true for personal branding. If you think about it, branding itself is meant to narrow your visibility to the potential clients … Read more