Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business.

Topics discussed in this episode:

  • “Pay for play” online features and why they are a scam
  • The differences between social, paid, and earned media
  • Lisa’s ABCs of Visibility
  • Why you don’t need to come up with brand new messaging every time you post
  • How many touchpoints you may need with someone before they become a client



More on Lisa:

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.