After last week’s episode on moving your business beyond the basics of a logo and color palette, we’re covering the reasons why you need to brandscape your business and the mechanics of doing it.
TOPICS DISCUSSED IN THIS EPISODE:
- The definition of brandscaping
- What “inner game” means to a business owner with a personal brand
- Why matching your outward brand to your inner self is a boon to attracting the right kind of clients–for you
- Landscaping as it applies to a business
- The difference between a bold message and a watered-down message
- Applying the parable of the tortoise and the hare to your business mission
- What to do, the actual activity, of brandscaping your business
- Your brand as a gatekeeper
TO BUILD YOUR BRAND:
Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand building skills all the way to complete brand crafting with Instant Badass Brand and brand photography.
Music by Michael De La Torre. Thanks, Mikey!