Lauren Wood is a website expert and certified master marketer specializing in getting her clients seen and noticed online. She and host Britney Gardner discussed how to boost SEO in little areas, leading to a conversation about Omnichannel SEO. Understanding it is key to helping businesses transition from a brochure-style website to one that builds trust and moves customers through the buyer’s journey.
To do this, Lauren suggested taking existing work and placing it in effective locations, while also providing quick and easy answers to people’s questions. She also emphasized the importance of repurposing content to various platforms, calling out the need to balance providing a brief summary of a topic while still providing a subtle call to action. With this, Lauren is helping businesses get seen and noticed in the digital age.
You will learn the secrets to successful omnichannel SEO and how to skyrocket your brand’s visibility!
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Highlights in this episode:
- [00:01:30] Guest intro: Lauren Wood, a website expert and certified Master marketer
- [00:02:10] How can you boost up your SEO a little bit in little areas?
- [00:02:49] SEO is not just the blog on our site.
- [00:03:47] How can you take the work that you’ve already done and put it into a practical situation outside of that Facebook group?
- [00:05:58] The idea of Omnichannel SEO as a term
- [00:14:49] You need to be analyzing the traffic that’s coming to your site and where are they going.
- [00:18:10] Helping people go from freelancers or virtual assistants and are specializing. [00:19:01] Content doesn’t have to exist in a vacuum or in silo.
The Power of Omnichannel SEO: Mastering Your Marketing
Are you looking for ways to master your marketing game? If yes, then you need to understand the power of omnichannel SEO. In today’s digital world, businesses that are not adapting fast enough are becoming marginalized. The rise of omnichannel marketing is the ultimate way to put your client first. I still recommend focusing first on one platform–but with the knowledge that now businesses are trying to reach them on every single platform they use!
In this blog, we’ll discuss why it’s important to have key elements of an effective omnichannel SEO strategy and how to get started with it. We’ll also share some actionable strategies that you can implement to boost your omnichannel power and how an effective SEO strategy can impact your business goals.
It’s like having your very own genie in a bottle that can grant you visibility, trust, engagement, and conversions with just a flick of its wrist! Let’s dive right in!
SEO & Omnichannel Marketing
SEO alone is no longer enough to attract consumers to your business. To become truly effective, SEO needs to integrate with other channels to become omnichannel SEO. More and more, consumers are conducting online research before making a purchase, with 81% stating they do so before buying large-ticket items.
Proactive omnichannel SEO can help you to stay ahead of the curve in promoting your business to potential customers, ensuring you get the traffic and engagement you need to succeed. An effective omnichannel SEO strategy can also help businesses:
- increase traffic
- establish trust AND engagement with your best clients
- boost conversions
- build brand loyalty
Why is it important to have key elements of an effective omnichannel SEO strategy?
You cannot underestimate the importance of having those key elements in your omnichannel SEO strategy. It’s like having a puzzle, and you need all the pieces to make it work. When you have a cohesive digital strategy that connects all the different channels, you can reach your audience on every single level. It’s like you’re in their heads, man!
An omnichannel approach means we’re talking online, offline, in the ice cream line… You bring it all together to drive traffic and make your customers’ experiences better than ever. It’s like you’re creating this seamless world where customers can go from one channel to another without missing a beat. This, in turn, leads to higher sales and revenue. Optimizing local SEO (Search Engine Optimization) with an omnichannel approach can improve both online and offline traffic.
Boost your omnichannel power
It’s time to get on board with an SEO strategy–and since we’ve already talked about why omnichannel is the way to go, let’s get on with the “how” of all this. It the key to maximizing your online presence and reaching your target audience and it requires:
- understanding how search engines work
- developing a comprehensive keyword strategy
- and creating high-quality content that will rank well in searches
To boost your omnichannel power, it’s essential to:
- Track your progress and measure the success of your efforts using analytics.
- Developing a strong presence on social media channels can help drive more traffic to your website and increase brand awareness while creating backlinks from other authoritative websites will boost your rankings and drive more traffic.
- Most importantly, staying up-to-date with the latest SEO trends and techniques is crucial to staying ahead of the competition and maximizing the power of your omnichannel SEO strategy.
By following these steps, you can master your marketing and take your online presence to the next level.
Strategies to Implement an Omnichannel SEO Approach
Omnichannel marketing is the future of SEO, so… it’s essential to make sure your company has a solid omnichannel SEO approach in place. You want to be where your clients are, right? And you want to put their experience first?
Streamlining the backend operations such as inventory management, order fulfillment, and payment processing will make the process work smoothly. If implementing an omnichannel SEO approach feels overwhelming, consider hiring an expert to help. Remember that investing in omnichannel SEO will pay off in the long run, both in terms of increased traffic and revenue.
1. Identify the platform you are most comfortable with and start there.
To successfully implement an omnichannel SEO approach, it’s important to first identify the platform you are most comfortable working with and start there. This is because it allows you to focus your efforts and create content in a place that you are already familiar with. Knowing what kind of content you like to create means you’re more likely to consistently produce it, making it easier to maintain a strong online presence.
For example, if you are comfortable using Instagram, then you can start by:
- creating content on there and using hashtags to make it searchable
- then copy that same content to other platforms such as YouTube and TikTok to reach a wider audience
- repurpose your content for different styles, such as creating a carousel post for Instagram or a five-second clip for TikTok.
Additionally, it’s important to focus on creating content that is tailored to your target audience and will meet their needs. This means providing quick answers to their questions and having a subtle call to action that encourages them to visit your website to get more in-depth information. Doing this will help you to build trust with your audience and generate more traffic to your website, thus increasing your SEO ranking.
This involves understanding your customer journey and conducting an SEO audit to improve your ranking and visibility. Additionally, it’s important to keep in mind that search is often the primary activity consumers engage in before making a purchase, so conducting independent research and ensuring consistent messaging across paid search ads and website content isn’t something to ignore.
You’re unstoppable when you’ve got your omnichannel SEO strategy down pat! You can reach and engage with your target audience on every possible channel, and I mean every. single. one.
Work with what’s most likely to make it easier for you to show up!
2. Use keywords and hashtags to make the content searchable.
Listen up, because I’m about to blow your mind. You know what’s super cool? Search marketing! That’s right, you can use it to make your brand more famous than Kim Kardashian’s butt! (And for much better reasons, too…) That’s right, it’s time to enhance your marketing strategy with an SEO approach. You can drive so much traffic and revenue to your business, it’s gonna make your head spin! To achieve this, it is important to use relevant keywords and hashtags to make your content easily searchable.
Organic search can also be utilized to build remarketing lists for personalized marketing, allowing you to create targeted campaigns that resonate with your audience. Video advertising is like the holy grail of purchase decision influence! Put them together and you’re mastering these strategies. You can harness the power of omnichannel SEO and boost the effectiveness of your marketing campaigns.
It’s like having the ultimate superpower; no one can stand in your way! Master that omnichannel SEO strategy and take over the world!
3. Repurpose content across all platforms and link back to the full blog post or YouTube video.
If you found me originally on one of those platforms–it was likely because I teased a headline in one of my podcasts are articles and linked back to the full post “for more details.” That was designed and intended to do exactly that! The content you share on your socials? It has a direct connection to your omnichannel performance!
One effective strategy is repurposing content across all platforms and linking to the full blog post or YouTube video. This allows for:
- maximum reach on social media platforms and
- increases the visibility of multimedia content through cross-promotion
By utilizing cross-platform promotion and linking blog posts and videos, you can increase the chances of your content being seen by a wider audience. Additionally, downloading videos to share on Instagram while linking to the original content can help drive traffic to your website or YouTube channel (make sure to use link stickers). Repurposing content is also a cost-effective content marketing strategy that can help to increase brand awareness and engagement. Overall, implementing an omnichannel SEO approach and utilizing the power of repurposing can help to optimize your marketing efforts and improve your overall online presence.
Repurposing your content gives both the original content better views and reaches a new audience.
How does your SEO strategy impact business goals?
Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%.quote: Let me tell you something: SEO strategy is like the bread and butter of achieving your business goals! People are always turning to search engines to find stuff they need, and you want to be the one they find, right?
With an effective SEO strategy, you can target your audience, find opportunities left and right, and even get more visibility in Google’s mobile search results! So if you’re not putting some serious effort into your SEO game, then you’re missing out on some serious gold!
Frequently Asked Questions
What is omnichannel SEO and how does it differ from traditional SEO?
Omnichannel SEO is a comprehensive approach that integrates SEO across all channels, combining social and website strategies for increased discovery and online/offline traffic. Unlike traditional SEO, which focuses only on website optimization, omnichannel marketing has become a buzzword in digital marketing, ensuring value at every customer journey stage. To get the most out of omnichannel SEO, it’s important to begin with an audit to reveal any technical errors or weaknesses in your content strategy. This can lead to increased online engagement and, ultimately, help you achieve your SEO goals.
How can omnichannel SEO help improve my marketing efforts?
Omnichannel SEO can help improve your marketing efforts by crafting a consistent message across all touchpoints, boosting customer engagement, and building trust. By focusing on delivering a seamless experience across various channels, you can increase customer loyalty and improve brand recognition. Doing so can improve your search rankings, drive traffic to your website, and ultimately, generate more leads and conversions.
You want to be everywhere your customers are, right? Well, you can’t do that without a comprehensive and effective omnichannel SEO strategy! It’s like the ultimate weapon in your online arsenal!
In conclusion, omnichannel SEO is what marks the difference between ranking on search engine pages and staying invisible. By ensuring you have a well-rounded strategy that incorporates multiple platforms, you can appeal to different audiences, improve brand awareness, and generate more leads. Implementing a strategy can be overwhelming, but prioritizing one platform and building from there can help you build momentum toward your goals. Remember that the key is to remain consistent in your approach, produce engaging content, and monitor your performance. If you want to stay up-to-date with the latest content news and updates, subscribe to our newsletter now–and get the Chaos Free Content Balancing Plan as a free gift.
More on Lauren Wood:
Lauren Wood is a website expert and certified master marketer, specializing in helping her clients get seen and noticed online. She is passionate about debunking what people say you have to do to make your business work and showing her clients how to authentically automate their marketing to build up their know, like, and trust factor with an engaged audience. She is a firm believer in taking advantage of all platforms, using keywords to make content searchable and repurposing content for maximum reach.
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Music by Michael De La Torre. Thanks, Mikey!