Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business.
Topics discussed in this episode:
- Why stories always have an always will be important to culture as a whole
- The moment that Chris knew he was going to help people share their stories
- How Chris’ business pivoted because of COVID-19
- The importance of helping your audience overcome their obstacles ethically
- Why you should focus on just showing up and helping people during your events
If we all had a well to go to that was story rich for our businesses, that would be invaluable for a business owner.
I was imagining that I needed to make up this perfectly crafted story. But no — I needed to tell a true story that showed people, actually showed them that I’m telling the truth. And here’s proof via a story.
I think more than ever we need people to be standing up and helping people. And that’s never going to change.
We have to get good at providing inciting incidents for people. Events just so happen to be a really powerful way to do that.
During webinars I used to tape up a piece of paper right in front of me that said ‘show up and help people.’ I wasn’t worried about the pitch or anything, I just wanted to show up and help people. If you come at anything from that perspective, you’re going to feel better AND see some results from it.
More on Chris:
To Market Your Business Online:
Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.
You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
Music by Michael De La Torre. Thanks, Mikey!