the speaker's checklist

Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story.

TOPICS DISCUSSED IN THIS EPISODE:

  • How a big courtroom win led Robbie to take Performative Speaking beyond the law community
  • Competitive storytelling- what it is and what it does for us in today’s noisy online world
  • How storytelling transcends screens, whether it’s a movie or Zoom meeting
  • The three things you need to think through before starting a Facebook live, a story, webinar, etc: your goal, the emotion you want your audience to feel, the one central idea your audience should walk away with
  • How the emotion and theme work together to help your audience remember
  • Choosing the right story for your stated goal and build the emotion to accomplish that goal
  • Stories allow us to brag without feeling like it’s bragging
  • The natural progression from a story to a call to action

QUOTABLES:

MORE ON ROBBIE:

Website | Instagram

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!