Tying Your Why To Numbers & Visuals

Marketing consultant Dawn Foster started on the art and design side of marketing before moving to the strategy side and marries the two in a unique that provides a secret sauce perspective on marketing campaigns.

TOPICS DISCUSSED IN THIS EPISODE:

  • One of Dawn’s secret weapons: that she understands both the creative and analytical of marketing
  • When trying to make it to the next level of growth, a lot of solopreneurs forget to focus on the “why” of their brand
  • Putting your “brand why” upfront helps people connect to you
  • Dawn details the ways in which you can share your why
  • Connecting the dots on your brand why with the analytical numbers side of marketing
  • Using a full orchestra analogy to compare the sound of a single instrument versus a whole orchestra when looking at a single marketing mechanism against a whole strategy
  • How imagery, shapes, and colors aid a strategic marketing strategy
  • Dawn’s marketing game of how fast she can pinpoint which company made a commercial
  • How to tie in your visuals so they bolster that brand
  • Dawn’s take on what a brand refresh should do

QUOTABLES:

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Music by Michael De La Torre. Thanks, Mikey!