personal branding exploration t

Turning People On Between Their Ears with Amanda Cromer #010

personal branding exploration t

Amanda Cromer is a personal branding specialist who specializes in transformative storytelling. In a sense, what she does is so much larger than branding as she’ll tell you later in the show. She’s a powerhouse and taught me a few things about perspective changes regarding my chosen topic of expertise!

From Amanda: “I work with women to give them confidence, clarity and control in their personal brand. I do this by extracting the unique personal story of my clients – then show them how to build services, audiences and platforms out of those stories. I use my 20+ years of editorial, media, marketing and publishing experience (plus my creative vision, intuition and insight) to turn ambitious women into works of art. I truly love – and excel at – crafting women’s stories into something spectacular.”

TOPICS DISCUSSED IN THIS EPISODE:

  • How Amanda’s background and a few early career avenues led to her business today
  • The “name” of what you do and how it leads people to see what you really do
  • Look at what you do differently, what makes you unique and put together services no one else can offer to make good money
  • The origin of what you’re saying bears weight, as it does when I felt defensive about being a “real” photographer
  • The personal branding work Amanda does is about being brave and taking a leap of faith
  • The levels of niche, from those who are drawn to you all the way to those aching to hear what you have to say
  • Why you can’t ask clients to do what you’re not willing to do yourself.
  • People often shy away from personal branding as it can be uncomfortable and since the entrepreneurial journey is already uncomfortable
  • Everyone starts using a handwritten font because they’re all scared to step outside what they think is working!
  • Most people don’t gain traction because they don’t put out what really makes them unique and aren’t willing to put out a raw story
  • Your brand isn’t about logos and the colors you use, but about humanity and empathy and building relationships
  • Setting boundaries and making easy decisions is a side benefit of a clear personal brand
  • How Amanda views chasing the Know Like and Trust factor as a marketing recipe
  • If you can talk about your unique thing without fear of what others will think of you, your ideal client will know you
  • David Bowie as a case study: he didn’t choose words for marketing effect, he simply was
  • Amanda talks about how she came to realize her synaesthete vision is one of her super powers

QUOTABLES:

RESOURCES MENTIONED:

Winning the Story Wars by Jonah Sachs

Access Your Inner Heroine Master Class

MORE ON AMANDA:

Website | Facebook

Stitcher | Google Play Music | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

 

SPONSORED BY:

Podcast Superhero – Podcast Production and Consultation Service

podcast production and edit service

Podcast Superhero – Podcast Production and Editing Services

 

Music by Michael De La Torre. Thanks, Mikey!

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