Today we’re going to talk about the “under promise and over deliver” cliché, but we’re going to be talking about it through the lens of the Know, Like & Trust factor. You’ll learn how to shape your audience’s perception of you while holding tight to your boundaries.

Topics discussed in this episode:

  • Why setting expectations up front is the key in building your Know, Like & Trust factor
  • Letting your content act as a filter for ideal clients
  • How to not only build trust with your audience, but keep it once they convert to a customer
  • How to successfully move from a 1:1 platform to 1:many
  • The importance of onboarding and off-boarding process and how it affects your ability to under promise and over deliver.
  • Remembering that you ultimately get to shape your customers perception of you and the experience they have working with you


What is the best way to kill your Know, Like & Trust factor? Not living up to expectations. This doesn’t mean you have to run yourself ragged, but setting expectations is your responsibility.

I want to build an audience of action takers.

The most important part of under promising and over delivering is that you have to have healthy boundaries.

If you have solid boundaries, if you’re someone like me, you do need to be aware that sometimes a little compassion is needed, even if you overstep your boundaries. We’re all human, we all get to change.

Ultimately, your Know, Like & Trust factor is going to depend on your clients’ and your audience’s perception of you. It depends on their experience and you get to shape that experience.

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!