course lead-in

In today’s episode I’m going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I’m going to talk about.

Topics discussed in this episode:

  • The fallacy of the content runway and how far ahead Britney thinks you should plan
  • When you need to start your content runway
  • The importance of consistency in your content
  • How to create an open loop in your content that leads to your offer or course


You need to know whether your audience is ready for a course. And for that, you need a really long, extended time period that you are using content to lead them in.

It’s really good to do a visibility push. But if you immediately follow that up by not touching your platform for three weeks, it’s not doing you any favors.

Don’t feel like being repetitive is a problem. Being repetitive actually shares with people that your brand promise remains the same, that you are consistent, that you know what you’re talking about and you’re willing to shout it from the rooftops.

You want to make your audience realize that all the things that they have tried to solve their problem haven’t worked for a reason. What is that reason? That is what your content needs to address.

Remember that being repetitive with your content is necessary.

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!