Using Content for Personal SEO + Personal Branding #206

If you’re feeling frustrated because you’re not ranking higher in search engines, then this episode is for you! SEO for your personal name? Yes, it’s a thing! Here’s how to do it:

Table of Contents

“Don’t let a Googling surprise happen to you.”

I was at CEX a few months ago when I got a surprise. They gave us name tags with our name and a QR code on it that led to a Google search results page for our name. When I Googled my name, I was shocked to see that I didn’t come up first. In fact, I wasn’t even in the top three. Someone else with a similar name had taken my spot. This made me realize that I needed to work on my personal SEO. I needed to make sure that I was coming up first when people searched for me. I started by making sure that all my social profiles had the same picture and bio. I also worked on getting some quality backlinks. I made sure that any time I was mentioned in an article or podcast it linked to my website, not my social profiles.

Here’s a breakdown of what is covered:
[00:00:06] – Have you googled yourself recently.

[00:01:17] – Keyword seo vs personal SEO.

[00:03:15] – How to rank for your name.

[00:04:06] – Common names and google results.

[00:09:46] – Three things to boost your personal seo.

[00:13:25] – Your about page.

Topics discussed in this episode:

Knowing the difference between keyword SEO and personal SEO
How to get found online when you have a common name
Three types of content that will level up your personal SEO

Quotables:

As a business owner or entrepreneur, whether you are running a business with 100 people or a micro business, googling yourself is something you need to be doing. – Britney Gardner

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Googling yourself is not vanity but actually a business activity. – Britney Gardner

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If you have a common name, make sure that you overwhelm other mentions of your name. – Britney Gardner

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You want to ensure you have accounts on different social platforms, but you don’t have to spend much time on them. You just want a presence. – Britney Gardner

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Allow the search engines to connect the dots about who you are, what you stand for, and who you can help along the way. That is the goal of personal SEO in a nutshell. – Britney Gardner

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Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!