If you’re feeling frustrated because you’re not ranking higher in search engines, then this episode is for you! SEO for your personal name? Yes, it’s a thing! Here’s how to do it:
“Don’t let a Googling surprise happen to you.”
I was at CEX a few months ago when I got a surprise. They gave us name tags with our name and a QR code on it that led to a Google search results page for our name. When I Googled my name, I was shocked to see that I didn’t come up first. In fact, I wasn’t even in the top three. Someone else with a similar name had taken my spot. This made me realize that I needed to work on my personal SEO. I needed to make sure that I was coming up first when people searched for me. I started by making sure that all my social profiles had the same picture and bio. I also worked on getting some quality backlinks. I made sure that any time I was mentioned in an article or podcast it linked to my website, not my social profiles.
Here’s a breakdown of what is covered:
[00:00:06] – Have you googled yourself recently.
[00:01:17] – Keyword seo vs personal SEO.
[00:03:15] – How to rank for your name.
[00:04:06] – Common names and google results.
[00:09:46] – Three things to boost your personal seo.
[00:13:25] – Your about page.
Topics discussed in this episode:
- Knowing the difference between keyword SEO and personal SEO
- How to get found online when you have a common name
- Three types of content that will level up your personal SEO
- Long-Game Marketing with SEO with Michael “Buzz” Buzinski
- Boost Your Visibility with Podcasts with Angie Trueblood
- Britney Gardner, content + marketing strategist
To Market Your Business Online:
Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.
You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
Music by Michael De La Torre. Thanks, Mikey!