Visibility: The First Cord of Branding

I speak on visibility, vulnerability and impact. I’m a brand strategist.

Creating a vivid brand requires these three cords, interwoven enough that you can’t pull one without pulling the other but still separate enough that you can see each thread individually.

So first, visibility.
visibility in personal branding

Branding isn’t about being visible to everyone, it’s about being visible to the right people. Who those right people are depends on who you can best serve, who can only progress with the kind of help that you alone offer.

That is the crux of it. You have unique strengths. You have a unique story. And you have unique motivations. If you’ve ever taken statistics, you know that every time you add another layer of odds to an equation, the exponential odds become ridiculously small. It’s the combination of your values, your dreams and goals, and the story (life) that’s gotten you to where you are today that make you eminently qualified to help your best clients. You, exactly as you are today, are enough to help your best client, your target market, your customer avatar. Whatever you want to come them, you are enough.

So show it.

Put yourself out there.

Be visible.

The flip side of visibility is remaining hidden. I’ll challenge you to this: who does it serve to remain hidden? By hiding the light of your ideas, your message, what will happen?

If visibility is your commitment to being seen in a real way, remaining hidden is the opposite. Remaining hidden is either not showing up at all or showing up in an inauthentic way. Spouting off somebody else’s ideas, emulating someone you aspire to, putting on a persona that isn’t a real part of you. These are all ways to remain hidden and therefore, not be a part of the change you want to see in the world.

In this world of noise, you are untrustworthy until you show something real of yourself. That is visibility. You have to stand up to stand out. That is the first step to create a personal brand that spreads impact.

Related Articles

  • Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

    Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

    Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated…

  • Maximize Your Content: AI Tools for Smart Repurposing Strategies

    Maximize Your Content: AI Tools for Smart Repurposing Strategies

    How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I…

  • Authority Opinions: Building Authority & Impactful Content Creation

    Authority Opinions: Building Authority & Impactful Content Creation

    Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and…