Why Content Measurement Is a Problem #185

Hey there, everybody. Today on the Know, Like & Trust Show we’re going to be talking about what a measurable content plan is and the content measurement problems you can run into while measuring your content through social media platforms.

Table of Contents

Topics discussed in this episode:

What a measurable content plan is and the biggest problem around content measurement
What content pieces are the best at creating leads
How funnel stats work and knowing what is important to track
Why social platforms do not allow us to see all the stats
What can be analyzed with the content measurement dashboard
The importance of setting up a content database

Quotables:

You need to create your own benchmarks because you’re really only competing against yourself. And for you to grow, you need to know where you started out. That is your own personal benchmark. – Britney Gardner

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From a content point of view, the quality of the ad and the quality of the sales copy are going to be huge levers that you want to look at to actually improve the ad performance. – Britney Gardner

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I highly suggest setting up a content database of all the content you create, showing what is related so that when you do get people on your website, you can show them relevant content to the things that they have already…

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Your measurable content plan should be flexible enough that when measuring shows you different than expected results, you can adjust. – Britney Gardner

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If you’re ever in a small group or conference setting, and there’s a long pause during the question and answer time periods, the best thing that you can do is ask the leader what question they wished people would ask them.

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Resources Mentioned

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You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!