marketing

Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself thinking, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I’m going to be talking about how you find yourself there, how to get out of it, and what decisions to make in the process.

Topics discussed in this episode:

  • Feeling like you have to be a jack-of-all-trades entrepreneur
  • The balance of having too many team members vs. not enough
  • Finding a content strategy that works for your unique business
  • Who different members of your in-between marketing team might be
  • The benefit of hiring an expert to get a wide-angle view of your business to help create a marketing strategy that works

Quotables:

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.