Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those common quick shifts you can make today.

Topics discussed in this episode:

  • That advantage you have as a small business owner
  • How to address crickets in the conversation with your audience
  • Solving the problem of failing paid Facebook ads
  • What you should be looking at instead of vanity metrics when it comes to Instagram


“There are so many opportunities in all the ways in which we as online business owners market.”

“Make sure that your content system has pieces that are actually going to drive good, thought provoking content.”

“Your content should be a really good match with the clients you truly want to be working with.”

“You still have the ability to make sure you have a flourishing business by making sure that you have a good content plan and are measuring results along the way.”

“Make sure you’re serving people that come through your Facebook ad funnel in the best way you can.”

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!